ChatGPT is only one consumer-friendly example of generative AI, a technology comprising algorithms that can be used to create new content, including audio, code, images, text, simulations, and videos. In the future, it’s entirely possible that those designs will blend the prowess of a creative director with the power of generative artificial intelligence (AI), helping to bring clothes and accessories to market faster, selling them more efficiently, and improving the customer experience.īy now, you’ve likely heard of OpenAI’s ChatGPT, the AI chatbot that became an overnight sensation and sparked a digital race to build and release competitors. As this season’s fashion weeks wrap up in London, Milan, New York, and Paris, brands are working to produce and sell the designs they’ve just showcased on runways-and they’re starting next season’s collections.
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